Digital marketing doesn’t have to be difficult, follow these simple steps to stand out with your digital marketing.
- Up-to-date website
The most important thing you can have, digitally, is a modern looking design for your website with a clear call-to-action such as “Contact us”, “Download a brochure” etc. It is important, for search engine purposes that is it is mobile friendly, Google is showing messages in search results if a site is not mobile friendly and is shortly looking at introducing marking down sites that are not mobile friendly.
For your website to convert into visits/sign ups/purchases, it has to be found. Search Engine Optimisation is a technique used to get your site listed on search engine results pages (SERPs). By having high quality pages that has content worth reading is an ideal way of raising your positioning in SERPs.
- Google local business
By listing your business details on Google local, when someone searches for your business on Google, it will appear on the right hand side of the results page – free advertising is always worthwhile, especially for the small amount of effort required. Details can include your address, telephone number, opening hours and a description of your business.
- Geo-location details
So many people now check online details about a business before ever visiting, let alone making a purchase, that it is now a vital step to ensure your most obvious details are available for everyone. Things like opening hours, contact details like phone numbers and email addresses and latest offers can be scraped from your site and displayed along side usual search engine results – it is essential these are both available and up-to-date.
- Social media
Even if you’re not on social media, you’re on social media. Take control of what people are saying about you and your site by being a head of the curve. Posting information on FaceBook, Twitter, Google+ and LinkedIn about your upcoming activities, and linking directly to your site provides a way to bring in more visitors. Social media posting can take a lot of time so you may choose to concentrate your efforts on the ones that bring in the most visitors.