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Website content

What exactly should you be putting on your website?

As with all successful sites content is king. You need to put yourself into your customers shoes, think like they think and try to anticipate their needs.

You will notice that there are similar pages across most sites, they are common for a reason, because most visitors want that information.

Home page

Probably the most important page of your site, often the page that visitors will land on after entering your address in to their browser or from a search engine. Think carefully about to put on your homepage, you want to try to direct visitors to the most important areas on your site.

Contact us page

Providing contact details allows potential customers a way to get in touch. Most commonly a telephone number but this could be email addresses, postal addresses and even an interactive Google map. Having a contact us form can be helpful for when customers are visiting your site from a public place or someone else's PC and don't have access to their email client.

About us

Do not try to fill up your pages with overly long, verbose text, the real beauty of websites is that information is easy to come by, so if you don't have information set out clearly then your visitors will go elsewhere. Think bullet points, short sentences that are well spaced out and useful images like graphs that can portray information clearly.

Delivery/refund details

All reputable e commerce companies will provide details of how refunds and returns are done. Having it set out clearly on a page and having clear links to this page, such as in the footer portrays trust. Delivery information, prices and any guarantees you may provide are vital as this is something that most people will look for before placing an order.

Privacy policy

All websites should have a privacy policy, this details what data you may collect through the order process, what you do with that data and how long you keep it for. If your website uses cookies or tracking then should be detailed on this page. this transparency helps to build trust with your visitors. A solicitor can draw one up or there are many online services that can produce them for you.

Terms and conditions

Terms and conditions are essential for your website. Containing the legal details such as limiting your liability for where there may be errors or inaccuracies on your site, a copyright notice and any trademarks. Again a solicitor can draw one up for you or there are many online services that can produce them.

Social Media profiles

Whilst not necessarily an actual page, by including your social media profiles visitors can follow and if you are making regular updates this will reinforce your branding and help to get visitors to return to your site. Have clear social media buttons on you site to provide an easy way for users to share your pages with others. Do not feel it is essential to include links to all social media channels, only link to the ones that you actively use and keep up to date, inactive channels can be damaging as it sends a negative message.

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