5 tips for social media
To make the most of social media you need to plan and decide exactly want you want to get out of it and the best way to go about it. Follow these tips to help you on your way.
- Decide which social networks to use
Not all social networks are going to be appropriate for all businesses. Think about your current marketing, your target audience and what you are trying to achieve and select the the most appropriate sites to fit in with these.
- Define you campaign goals
Setting goals is essential to ensure your time is effectively used and allows you to measure how successful your campaigns are. Do you want to increase brand awareness and loyalty, to get more sales or strengthen loyalty? Be realistic, setting targets that are achievable and re-evaluate these targets regularly.
- Create your content strategy
By thinking about the kind of content that you will be sharing you can ensure that it is tailored to your target audience. Try to identify needs, interests or questions they may have and which type of content would be best to go about solving these (for example, text, photos, video etc).
- Use analytics to measure your results
Using analytics you can measure the results of your efforts to make sure you reach your goals. Most social media sites will have their own stats you can use but you can combine them to website analytics such as Google Analytics installed on your website.
- Keep with it
Social media success can be a time consuming business and will not happen overnight. There is nothing worse than jumping straight into social marketing and then giving up after two weeks. You must be prepared for an ongoing campaign that lasts weeks, months and even years to fully reap the benefits.